I’ve spent my career at the intersection of creative storytelling and measurable performance - the place where art meets science and every idea has a KPI. I’m just as comfortable in a spreadsheet as I am in a mood board, translating customer insight and data into brand ideas that actually move the numbers.

I build full-funnel digital strategies from concept to execution, designed to dial in your positioning and offer, acquire the right customers, optimize your website to convert, and design lifecycle programs that retain and grow customer lifetime value. It’s brand building with a test-and-learn heartbeat.

I’ve led from every seat: in-house, agency-side, and media-side. I’ve scaled multimillion-dollar brands and rolled up my sleeves with scrappy startups. That range lets me take a truly holistic view, so every tactic ladders up to outcomes you can feel in your business.

My approach is simple: blend data with intuition, strategy with storytelling, and smart tech with high-converting creative. Think of me as your plug-and-play CMO!